VerMints
PROJECT: WEB DESIGN, MARKETING STRATEGY AND EXECUTION
VerMints is a US-based vegan, gluten-free, sugar-free, non-GMO mint and pastilles company with all sorts of personality. When we connected in 2014, their product was hot. Their marketing was not. They asked us to breathe some fresh, minty life into their marketing materials and develop a content strategy so the experience would look, feel, read, and taste like the bold, brazen, delicious brand that it is.
What We did:
- Brand voice
- Web design and development
- Social media strategy
- Animation
- Marketing collateral
- Content strategy
- Copywriting
- eNews templates
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Before diving into graphic design or website development, we created a brand voice and personality that matched VerMints’ products and resonated with their target audience. It was cheeky, full of life, educated, and kind. We wrapped this brand personality up in a hashtag: #MintyFreshLife.
Our content strategy involved developing quarterly themes to guide e-newsletter, blog, and social media copywriting, which our team also pushed out.
Using the existing brand elements and our new brand voice, we designed and developed a colourful, easy-to-use eCommerce website to accommodate two key target audiences: wholesalers / distributers and direct consumers.
To help build brand recognition and awareness, we created a series of fun and colourful 15-second animations. These shorts told the story of VerMints and its ability to connect people through various flavours. Each one featured a moment, a wink, a helping hand, or a connection where something positive evolved. We launched the animations on Instagram and Facebook.
VerMints had not been engaging meaningfully or consistently with their audience when we met. So we jumped in with gusto. We authored blog posts and daily content on Facebook, Instagram, Pinterest, and Twitter. We engaged. We commented. We liked. We posted. And organically, channel engagement expanded, website traffic increased, and the company's email list grew.