Group photo of Namaste North staff wearing Flipside-designed branded merch in studio lobby

Canadian Blood Services

PROJECT: NATIONAL ORGAN DONATION REGISTRATION CAMPAIGN

Canadian Blood Services was keen to create a nationwide organ donation registration campaign with two key objectives: 1) Compel Canadians to register as organ and tissue donors and 2) Compel Canadians to talk to their families and loved ones about this important decision. In our research phase, two things were clear: 1) The organ donation space was filled with emotional storytelling campaigns, featuring donor families or recipients and 2) There was a stigma around talking about death. Our aim was to shift thinking away from death and toward legacy.

What We did:

  • Campaign strategy & branding
  • Photography direction
  • Posters
  • Education kit
  • Partnership outreach
  • Social media
  • Influencer campaign
  • Tradeshow collateral
  • Website
  • Radio
  • Event strategy
  • Webinar
It's a true gift to work with a team of people who truly get you. In addition to that, the Flipside team brings talent, creativity, professionalism and fun to the work they do with us. The Leave Well campaign platform has been embraced across the country and serves to uplift and inspire, while adeptly empowering its audience to take action. It's the heart behind it all that allows the message to really sing.
Jenny Ryan
Senior Program Manager
Organ & Tissue Donation & Transplantation

background

The Leave Well campaign has an unlikely hero: the person who registers to be an organ and tissue donor at the end of their life. We interviewed Canadians from every province and created bold, bright collages featuring custom photography to represent how they live well. The core message of the campaign is that we can all choose to leave a legacy while we are still living.

From this, the campaign tagline came to be: Leave well so others can live well.

We fleshed out this campaignover the course of three years (and counting!) to include website, social media, posters, banners, tradeshow collateral, radio spots, reels, influencer campaign, training webinars, partnership kits, and more.

All collateral was also translated and produced in French.

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Collage style creative direction for Canadian Blood Service's Leave Well organ donation campaign, featuring its monoline script logo designed by Flipside Creative

Canadian Blood Services

PROJECT: NATIONAL ORGAN DONATION REGISTRATION CAMPAIGN

Canadian Blood Services was keen to create a nationwide organ donation registration campaign with two key objectives: 1) Compel Canadians to register as organ and tissue donors and 2) Compel Canadians to talk to their families and loved ones about this important decision. In our research phase, two things were clear: 1) The organ donation space was filled with emotional storytelling campaigns, featuring donor families or recipients and 2) There was a stigma around talking about death. Our aim was to shift thinking away from death and toward legacy.

What We did:

  • Campaign strategy & branding
  • Photography direction
  • Posters
  • Education kit
  • Partnership outreach
  • Social media
  • Influencer campaign
  • Tradeshow collateral
  • Website
  • Radio
  • Event strategy
  • Webinar

background

The Leave Well campaign has an unlikely hero: the person who registers to be an organ and tissue donor at the end of their life. We interviewed Canadians from every province and created bold, bright collages featuring custom photography to represent how they live well. The core message of the campaign is that we can all choose to leave a legacy while we are still living.

From this, the campaign tagline came to be: Leave well so others can live well.

We fleshed out this campaignover the course of three years (and counting!) to include website, social media, posters, banners, tradeshow collateral, radio spots, reels, influencer campaign, training webinars, partnership kits, and more.

All collateral was also translated and produced in French.

start a project like this
return to portfolio
Collage style creative direction for Canadian Blood Service's Leave Well organ donation campaign, featuring its monoline script logo designed by Flipside Creative

Canadian Blood Services

PROJECT: NATIONAL ORGAN DONATION REGISTRATION CAMPAIGN

Canadian Blood Services was keen to create a nationwide organ donation registration campaign with two key objectives: 1) Compel Canadians to register as organ and tissue donors and 2) Compel Canadians to talk to their families and loved ones about this important decision. In our research phase, two things were clear: 1) The organ donation space was filled with emotional storytelling campaigns, featuring donor families or recipients and 2) There was a stigma around talking about death. Our aim was to shift thinking away from death and toward legacy.

What We did:

  • Campaign strategy & branding
  • Photography direction
  • Posters
  • Education kit
  • Partnership outreach
  • Social media
  • Influencer campaign
  • Tradeshow collateral
  • Website
  • Radio
  • Event strategy
  • Webinar

background

The Leave Well campaign has an unlikely hero: the person who registers to be an organ and tissue donor at the end of their life. We interviewed Canadians from every province and created bold, bright collages featuring custom photography to represent how they live well. The core message of the campaign is that we can all choose to leave a legacy while we are still living.

From this, the campaign tagline came to be: Leave well so others can live well.

We fleshed out this campaignover the course of three years (and counting!) to include website, social media, posters, banners, tradeshow collateral, radio spots, reels, influencer campaign, training webinars, partnership kits, and more.

All collateral was also translated and produced in French.

start a project like this
return to portfolio