Group photo of Namaste North staff wearing Flipside-designed branded merch in studio lobby

Camper's Code

PROJECT: INSTAGRAM ANIMATED REELS

We’ve been working with the BC Camping and RV Coalition since 2020 on their annual Camper’s Code campaign—a nine-commitment code to support and encourage responsible recreation in BC’s beautiful outdoor spaces. Part of our work included 9 animated reels—one for each rule.

What We did:

  • Illustration
  • Script writing
  • Animation
  • Voice talent search and hire
Flip-Side brought creativity and vision to this project, breathing life into the Camper’s Code through engaging animation graphics, videos, social stories, and the creation of a compelling call-to-action pledge with follow-up engagement for the camping community. A heartfelt thank you to Kim McMullen for leading this remarkable journey with such dedication and brilliance.
Joss Penny
Executive Director
BC Lodging & Campgrounds Association

background

The Camper’s Code is, at its core, a set of responsibilities we all have. We wanted to stray away from the predictable way of educating the public about these rules (ahem… boring and preachy). So we asked our client to be brave when we presented the scripts. And they were. (THANK YOU, Camper’s Code team!)

We used humour and over-exaggeration to demonstrate that the Camper’s Code rules are actually just common sense actions we can all take.

Creating these involved custom illustrations, animations, and sourcing the right voice talent for the job.

You can pledge to follow the Camper’s Code here.

start a project like this
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Camper's Code

PROJECT: INSTAGRAM ANIMATED REELS

We’ve been working with the BC Camping and RV Coalition since 2020 on their annual Camper’s Code campaign—a nine-commitment code to support and encourage responsible recreation in BC’s beautiful outdoor spaces. Part of our work included 9 animated reels—one for each rule.

What We did:

  • Illustration
  • Script writing
  • Animation
  • Voice talent search and hire

background

The Camper’s Code is, at its core, a set of responsibilities we all have. We wanted to stray away from the predictable way of educating the public about these rules (ahem… boring and preachy). So we asked our client to be brave when we presented the scripts. And they were. (THANK YOU, Camper’s Code team!)

We used humour and over-exaggeration to demonstrate that the Camper’s Code rules are actually just common sense actions we can all take.

Creating these involved custom illustrations, animations, and sourcing the right voice talent for the job.

You can pledge to follow the Camper’s Code here.

start a project like this
return to portfolio

Camper's Code

PROJECT: INSTAGRAM ANIMATED REELS

We’ve been working with the BC Camping and RV Coalition since 2020 on their annual Camper’s Code campaign—a nine-commitment code to support and encourage responsible recreation in BC’s beautiful outdoor spaces. Part of our work included 9 animated reels—one for each rule.

What We did:

  • Illustration
  • Script writing
  • Animation
  • Voice talent search and hire

background

The Camper’s Code is, at its core, a set of responsibilities we all have. We wanted to stray away from the predictable way of educating the public about these rules (ahem… boring and preachy). So we asked our client to be brave when we presented the scripts. And they were. (THANK YOU, Camper’s Code team!)

We used humour and over-exaggeration to demonstrate that the Camper’s Code rules are actually just common sense actions we can all take.

Creating these involved custom illustrations, animations, and sourcing the right voice talent for the job.

You can pledge to follow the Camper’s Code here.

start a project like this
return to portfolio