Caffe Garibaldi

PROJECT: BRAND REFRESH

Caffe Garibaldi is a popular hub for caffeine consumption and adventure-planning in the heart Squamish—one of BC's most outdoorsy towns. When Yvonne Phinith purchased the café from its former owner in 2019, she wanted to elevate the authentic, local experience. So she asked us to take what existed already and add to it to elevate the brand and make it feel more, well, Squamish.

What We did:

  • Logo refresh
  • Tagline design
  • Submark design
  • Digital menu signage
  • Adventure mural
  • Merch design
  • Print ad
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
I had a vision and wanted to capture a feeling in my brand. There was no better company to bring my ideas to light than Flipside. They made it easy for me to basically dump all of my thoughts into one giant pile and somehow were able to pull out all the pieces that made sense and bring my brand and vision to life.
Yvonne Phinith
Owner
Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi

background

As frequenters of Caffe Garibaldi and fellow lovers of adventure, we got what Yvonne was going for right away. The trick was to make an old café feel relevant again.

We started by finessing the existing logo ever-so-slightly. Since the illustration of Garibaldi already had brand awareness, there was no need to reinvent the wheel. Instead we focussed on updating the typography and adding a diamond shape that would complement the other brand assets we would eventually create. We also created a type-only version of the logo for alternate media.

One of the most impactful additions we made to the brand was the custom illustrated mural, which brought the outdoors into the café in a big way. The illustration features all of the adventures one can have in Squamish: rock climbing, skiing, paragliding, trail running, snowboarding, mountain biking, camping, and kayaking. You name it and it’s in the mural, which was used to wrap the entire café counter. It’s also broken down into bite-sized bits for t-shirts, mugs, ads, and other collateral as needed. The point: Adventure starts here.

Caffe Garibaldi

PROJECT: BRAND REFRESH

Caffe Garibaldi is a popular hub for caffeine consumption and adventure-planning in the heart Squamish—one of BC's most outdoorsy towns. When Yvonne Phinith purchased the café from its former owner in 2019, she wanted to elevate the authentic, local experience. So she asked us to take what existed already and add to it to elevate the brand and make it feel more, well, Squamish.

What We did:

  • Logo refresh
  • Tagline design
  • Submark design
  • Digital menu signage
  • Adventure mural
  • Merch design
  • Print ad
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi

background

As frequenters of Caffe Garibaldi and fellow lovers of adventure, we got what Yvonne was going for right away. The trick was to make an old café feel relevant again.

We started by finessing the existing logo ever-so-slightly. Since the illustration of Garibaldi already had brand awareness, there was no need to reinvent the wheel. Instead we focussed on updating the typography and adding a diamond shape that would complement the other brand assets we would eventually create. We also created a type-only version of the logo for alternate media.

One of the most impactful additions we made to the brand was the custom illustrated mural, which brought the outdoors into the café in a big way. The illustration features all of the adventures one can have in Squamish: rock climbing, skiing, paragliding, trail running, snowboarding, mountain biking, camping, and kayaking. You name it and it’s in the mural, which was used to wrap the entire café counter. It’s also broken down into bite-sized bits for t-shirts, mugs, ads, and other collateral as needed. The point: Adventure starts here.

Caffe Garibaldi

PROJECT: BRAND REFRESH

Caffe Garibaldi is a popular hub for caffeine consumption and adventure-planning in the heart Squamish—one of BC's most outdoorsy towns. When Yvonne Phinith purchased the café from its former owner in 2019, she wanted to elevate the authentic, local experience. So she asked us to take what existed already and add to it to elevate the brand and make it feel more, well, Squamish.

What We did:

  • Logo refresh
  • Tagline design
  • Submark design
  • Digital menu signage
  • Adventure mural
  • Merch design
  • Print ad
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi
Brand and merchandise design by Flipside Creative for Squamish BC coffee shop, Caffe Garibaldi

background

As frequenters of Caffe Garibaldi and fellow lovers of adventure, we got what Yvonne was going for right away. The trick was to make an old café feel relevant again.

We started by finessing the existing logo ever-so-slightly. Since the illustration of Garibaldi already had brand awareness, there was no need to reinvent the wheel. Instead we focussed on updating the typography and adding a diamond shape that would complement the other brand assets we would eventually create. We also created a type-only version of the logo for alternate media.

One of the most impactful additions we made to the brand was the custom illustrated mural, which brought the outdoors into the café in a big way. The illustration features all of the adventures one can have in Squamish: rock climbing, skiing, paragliding, trail running, snowboarding, mountain biking, camping, and kayaking. You name it and it’s in the mural, which was used to wrap the entire café counter. It’s also broken down into bite-sized bits for t-shirts, mugs, ads, and other collateral as needed. The point: Adventure starts here.